Unfortunately the same cannot be said of the scientists who are supposed to supply the press papers. Many boast releases that are not online (so therefore little use) - and which are frankly not much use anyway. This is probably because they were submitted late. But this is nothing.
Tomorrow the Festival programme boasts several sessions with almost zero accompanying press papers. This includes one tomorrow, organised by the Proudman Oceanographic Laboratory (a whole day session), only one of whose authors has submitted a press paper that I can find (Dr Lesley Rickards, on 75 years of the Permanent Service for Mean Sea Level).
OK, OK, not all BA events chase coverage. By no means all stand the remotest chance of it, and many are designed without any thought for it. Parts of the programme are, after all, designed to engage children directly, for example, with robot dog-walkers and chemical volcanoes. Fair enough. But for those with some aspiration to attracting a wider audience, to organise a whole event without any attention to media releases is time and effort wasted and a ship spoiled for a ha’p’orth of tar.
The BA is not mainly about the 50 people in your lecture theatre. It’s about the 50
million people who will - or at least might - read the media coverage worldwide. And if you as a provider do not write a press paper, you stand
absolutely no chance at all of getting a slice of that action. Not one bit.
So here, in Liverpool and Geneva, we are witnessing the two ends of the science PR leviathan, devouring itself before our eyes. On the one hand we have a superbly orchestrated scientific PR non-event in Geneva, which will demand the attention of the global public during the middle part of this week. While (alongside plenty of others who do it right, happily) here at the BA we have some great Earth science being explained to small numbers of the converted, in darkened lecture theatres, firmly hidden under a bushel of its own making.
Situation normal, then!
Read about former years - Groundhog Day at the BA